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Objectively Measurable Characteristics
Objectively measurable characteristics are attributes or features of an object or individual that can be quantified or evaluated through empirical measurement.
Subculture
A subgroup within a broader society that possesses distinct beliefs or interests that diverge from the mainstream culture.
Baby Boomers
The demographic group born approximately between 1946 and 1964, often targeted by marketers for their spending power and specific needs.
Baby Busters
A term referring to the generation born immediately after the Baby Boomers, highlighting a decrease in birth rates; also known as Generation X.
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