Examlex
Complete the following using the terms listed.
-A(n) _____ strategy sets an intentionally high price relative to the prices of competing products.
New Coke
A product launched by Coca-Cola in 1985 as a reformulated version of its original soft drink, which faced significant public backlash leading to a marketing and business learning case.
Crystal Pepsi
A clear version of Pepsi soda that was marketed in the early 1990s, aiming to offer a novel experience to consumers.
Pathways
Refers to the routes or courses of action that can be taken in order to achieve a specific goal or outcome.
Opportunity Identification
The process of finding new prospects or possibilities for business and economic growth.
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