Explain Why Companies and Consumers Often Prefer Sweepstakes to Contests

question 35

Essay

Explain why companies and consumers often prefer sweepstakes to contests or games as a form of promotion.

---

Definitions:

Equity Offering

Refers to the process by which companies raise capital by issuing new shares of stock to investors.

Best Efforts Underwriting

An agreement in which an underwriter commits to do their best to sell as much of an offering as possible, but does not guarantee the sale of all the securities being offered.

Underwriting

The process by which an individual or institution takes on financial risk for a fee, such as issuing insurance policies or bringing a new security issue to the market.

Spread

The difference between two prices, rates, or yields, often measuring the gap between bid and ask prices or between interest rates.