Andrew Is Allowed to Purchase a Reasonably Priced Notebook Computer

question 32

Multiple Choice

Andrew is allowed to purchase a reasonably priced notebook computer for graduation.He sees one at Excel Electronics for $999.99 and calls his parents to assure them the computer costs "less than a thousand." Both Andrew and Excel Electronics are using _____ to downplay the price of the computer.

• A)cost-based pricing
• B)personal selling
• C)price fixing
• D)odd pricing

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Definitions:

Media Rep

A professional who acts as an intermediary between media companies and businesses, helping to plan, buy, and sell advertising space or time.

Integrated Marketing Communications

A strategic approach to marketing that synchronizes and unifies all forms of communication and messages across various channels to ensure consistency and maximize impact.

IMC Campaign

An Integrated Marketing Communications campaign, strategically coordinating different promotional tools to provide clarity, consistency, and maximum communication impact.

Sales Promotions

Short-term incentives designed to drive increased demand or encourage trial of a product or service.