Which of the Following Scenarios Illustrates the Concept of Personal

question 65

Multiple Choice

Which of the following scenarios illustrates the concept of personal selling?

• A)A salesperson talking to a customer about a water purifier
• B)A television advertisement about a new automobile
• C)A radio announcement about a new restaurant
• D)A salesperson handing flyers about a new boutique in a shopping mall

Grasp the definition, types, and importance of products (goods, services, ideas) and how they satisfy consumer needs.

Realize the impact of marketing across all types of organizations, including non-profit and government agencies, and the importance of marketing ideas and services, in addition to physical goods.

Appreciate the importance of ethical considerations and social responsibility in marketing decisions, particularly in relation to environmental concerns and community well-being.

Identify the characteristics that distinguish goods, services, and ideas in a marketing context and understand how they are marketed to meet consumer needs.

---

Definitions:

Chi-square Test

An analytical procedure employed to find out if a considerable link is present between two categorical factors.

Goodness-of-fit Test

Statistical tests that measure how well observed sample data fits a distribution from a population with a specified distribution.

Categorical Variable

A type of variable that can take on one of a limited, and usually fixed, number of possible values, assigning each individual or observation to a particular group or category.

Degrees of Freedom

The number of independent values or quantities which can vary in the analysis of statistical parameters.