When a Pharmaceutical Company Uses the Phrase "Ask Your Doctor

question 57

Multiple Choice

When a pharmaceutical company uses the phrase "ask your doctor" in its ads,the company is using a _____ strategy to appeal directly to the public instead of physicians alone.

• A)pulling
• B)public relations
• C)rebate
• D)pushing

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Definitions:

Wording

The choice and arrangement of words in speech or writing, which can significantly affect communication effectiveness and interpretation.

Cognitive Dissonance

A psychological phenomenon where there is discomfort or distress from holding two conflicting beliefs or attitudes.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Festinger & Carlsmith

Researchers known for their 1959 study on cognitive dissonance, which investigated the effects of forced compliance behavior on attitude change.