Complete the Following Using the Terms Listed

question 92

Multiple Choice

Complete the following using the terms listed.
-_____ are items a consumer seeks to purchase frequently,immediately,and with little effort.

• A)marketing intermediary
• B)Test marketing
• C)Brand insistence
• D)Product life cycle
• E)brand names
• F)wholesaler
• G)family brand
• H)Brand awareness
• I)Convenience products
• J)product line
• K)wheel of retailing
• L)logistics

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Definitions:

Direct

Straightforward or without intermediary; often used in marketing to describe sales tactics that appeal directly to the consumer.

Traffic Generation

The process of attracting visitors to a particular website, storefront, or digital platform.

Direct Marketing

A type of advertising strategy that allows businesses to communicate directly with potential customers through various channels, such as mail, email, or phone, without intermediaries.

Business

An organization or enterprising entity engaged in commercial, industrial, or professional activities.