Julie Stops at the Grocery Store to Purchase Detergent

question 61

Multiple Choice

Julie stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example of _____.

• A)brand recognition
• B)brand preference
• C)brand awareness
• D)brand insistence

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Definitions:

Residual Income

The amount of income that an individual or company retains after accounting for all costs and expenses.

Producer Price Index

An economic indicator that measures the average changes in prices received by domestic producers for their output.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from revenues.