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Describe the Benefits of Having Marketing Intermediaries and Provide an Example

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Essay

Describe the benefits of having marketing intermediaries and provide an example.


Definitions:

Feeling

Making decisions in a personal, value-oriented way.

Intuiting

The ability to understand or know something immediately, without the need for conscious reasoning; a gut feeling or instinct.

Cognitive Dissonance

A psychological discomfort experienced when an individual holds two or more contradictory beliefs, ideas, or values at the same time.

Escalation

The process of something becoming or being made more intense, severe, or serious.

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