Complete the Following Using the Terms Listed

question 83

Multiple Choice

Complete the following using the terms listed.
-A campaign to promote a political candidate is an example of _____.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Patents

Legal rights granted to inventors to exclusively exploit their inventions for a certain period.

Brand Names

Brand names are distinctive names given to products or services by companies to identify and differentiate them from competitors.

Optimal Efficiency

A condition where resources are allocated in the most efficient manner, maximizing output without wasting resources.

Operating

Pertains to the day-to-day running or functioning of businesses, systems, or machines.