Complete the Following Using the Terms Listed

question 21

Multiple Choice

Complete the following using the terms listed.
-_____ programs reward purchasers with cash,rebates,merchandise,and other premiums for multiple purchases.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

EG

An abbreviation often meaning "for example," used to introduce examples or instances of something mentioned.

Underbooking

Leaving large, unused gaps in the doctor’s schedule; this approach does not make the best use of the doctor’s time.

Patient Cancellations

The act of a patient informing a healthcare provider that they will not be able to attend a scheduled appointment.

Practitioner

A professional engaged in the practice of a particular health discipline or field of expertise.