Complete the Following Using the Terms Listed

question 125

Multiple Choice

Complete the following using the terms listed.
-_____ allows a company to bulk-produce goods and services while adding unique features to individual or small groups of orders.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

---

Definitions:

Hemicellulose

A polysaccharide found in plant cell walls alongside cellulose, providing structural support.

Cellulose

A complex carbohydrate composed of glucose units that form the main constituent of the cell wall in most plants, providing structural support.

Soluble

Capable of being dissolved in a solvent, typically water, to form a solution.

Apoptosis

A programmed cell death process that enables organisms to control cell growth and eliminate cells that are damaged or no longer needed.