Complete the Following Using the Terms Listed

question 50

Multiple Choice

Complete the following using the terms listed.
-The most common method of market segmentation is _____ segmentation.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Differential Illegitimate Opportunity

A theory proposing that access to opportunities for committing crimes varies depending on one's location within the social structure.

Lower Class

A socio-economic classification referring to individuals or groups with limited financial resources and social status.

Status Frustration

A concept in sociology referring to the dissatisfaction or angst that arises from being unable to achieve socially approved goals through legitimate means.

Goal-Means Gap

A theory in sociology that explains deviance as the discrepancy between socially approved goals and individuals' ability to achieve these goals through legitimate means.