Complete the Following Using the Terms Listed

question 3

Multiple Choice

Complete the following using the terms listed.
-The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Referent Power

A form of influence based on the leader’s ability to cultivate respect, admiration, and loyalty among followers.

Respect

A feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements.

Coercive Power

is the ability to influence others' behavior through threats, punishment, or other negative sanctions, relying on fear to gain compliance.

Ostracism

The social or professional exclusion of an individual by their peers or organization, often resulting in negative psychological and emotional consequences.