Complete the Following Using the Terms Listed

question 83

Multiple Choice

Complete the following using the terms listed.
-A campaign to promote a political candidate is an example of _____.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

---

Definitions:

Implementation by Command

A management style where decisions are made at the top of the organization and communicated down the chain of command for execution.

Frontline Managers

Individuals in a business who have direct contact with customers and are responsible for day-to-day management.

Outcome-Based Systems

Systems focused on achieving specific results or outcomes, often in contrast to process-oriented approaches.