Complete the Following Using the Terms Listed

question 21

Multiple Choice

Complete the following using the terms listed.
-_____ programs reward purchasers with cash,rebates,merchandise,and other premiums for multiple purchases.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Legislation

Laws that have been enacted by a government or legislative body.

Cesare Becarria

was an 18th-century Italian criminologist, jurist, and philosopher who is best known for his treatise "On Crimes and Punishments," advocating for criminal justice reforms.

Jeremy Bentham

An English philosopher and legal theorist known for founding the philosophy of utilitarianism, emphasizing the greatest happiness principle.

John Locke

A 17th-century British philosopher known for his works on liberalism, political theory, and his ideas about natural rights and government.