The Era in Marketing History Characterized by the Notion That

question 47

Multiple Choice

The era in marketing history characterized by the notion that creative advertising would convince consumers to buy a product is known as the _____ era.

• A)relationship
• B)production
• C)sales
• D)marketing

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Definitions:

Role Playing

A training or educational activity in which people assume roles and act out scenarios to learn about specific situations or to practice skills.

Biodiesel Home Power

The use of biodiesel fuel, made from natural and renewable sources, to generate electricity for residential properties.

Environmentalists

Individuals or groups who are concerned with the protection of the environment and advocate for practices and policies conducive to this.

Closing the Sale

The process of making a sale complete, which involves confirming the agreement of the purchase and ensuring that the deal is finalized.