Which of the Following Processes Allows Marketers to Assess Competitive,social,economic,technological,and

question 146

Multiple Choice

Which of the following processes allows marketers to assess competitive,social,economic,technological,and political environments that may impact business,and consequently,marketing decisions?

• A)Environmental scanning
• B)Data mining
• C)Business intelligence
• D)Data warehouse

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Definitions:

Natural Gas

A fossil fuel formed from the remains of plants and animals, used as an energy source due to its combustibility for heating, electricity generation, and as fuel for vehicles.

Sale For Goods

A transaction involving the transfer of ownership of goods from a seller to a buyer for a price.

Auto Dealer

A business entity that sells new or used cars at the retail level, based on a dealership contract with an automaker.

Pre-owned Vehicle

A vehicle that has had one or more previous owners, commonly referred to as a used car.