A Business Aims Its Promotions Toward Singles Between the Ages

question 65

Multiple Choice

A business aims its promotions toward singles between the ages of 25 and 40 who reside in a specific county.The business has _____.

• A)created personal utility
• B)developed a marketing plan
• C)developed a marketing mix
• D)selected a target market

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Definitions:

Order Fulfillment Department

The division of a company responsible for processing customer orders and ensuring the delivery of products or services.

Capacity Analysis

An evaluation process to determine a company's ability to meet its production or service delivery goals with the current resources and infrastructure.

Time-Driven Activity-Based Costing

A method of costing that assigns costs based on the actual duration of activities and the cost of supplying resources, rather than on estimated allocations.

Order Fulfillment Department

A department within a company responsible for processing customer orders and ensuring their delivery in a timely and accurate manner.