Define Business Intelligence

question 45

Multiple Choice

Define business intelligence.

• A)It is an analysis of external environmental factors by marketers to understand how these factors impact business and marketing decisions.
• B)It is the process of collecting and evaluating information to help marketers make effective decisions.
• C)It is the task of using computer-based technology to evaluate data in a database and identify useful trends.
• D)It is a combination of activities and technologies for gathering,storing,and analyzing data to make better competitive decisions.

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Definitions:

Working Capital

The discrepancy between a company's immediate assets and its short-term obligations, revealing the available liquidity for operating activities.

Plant and Equipment

Physical assets used in the operation of a business, including machinery, buildings, and vehicles.

Current Ratio

A financial metric that measures a company's ability to cover its short-term obligations with its short-term assets, indicating liquidity.

Stockholders' Equity

The portion of a company's assets that belongs to its shareholders after liabilities have been subtracted.