_____ Refers to the Actions of Consumers Directly Involved in Obtaining,consuming,and

question 71

Multiple Choice

_____ refers to the actions of consumers directly involved in obtaining,consuming,and disposing of products and the decision processes that precede and follow these actions.

• A)Buyer behavior
• B)Consumer behavior
• C)Marketing management
• D)Consumer-goods manufacturing process

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Definitions:

Kuder-Richardson Reliability

A measure of the consistency of test scores across items within a test, commonly used to assess the reliability of dichotomously scored tests.

Content Validity

The extent to which a test measures all facets of the concept it intends to assess.

Construct Validity

The extent to which a test or instrument measures the theoretical construct or concept it is intended to measure.

Concurrent Validity

The degree to which the results of a test correlate with the results of an established test measuring the same construct at the same time.