Developing and Maintaining Long-Term,cost-Effective Exchange Relationships with Individual Customers,suppliers,employees,and Other

question 3

Multiple Choice

Developing and maintaining long-term,cost-effective exchange relationships with individual customers,suppliers,employees,and other partners for mutual benefit characterizes

• A)relationship management.
• B)customer satisfaction.
• C)relationship marketing.
• D)interpersonal consumer relationships.

Describe the process of shaping and its significance in learning.

Identify and differentiate between types of reinforcers.

Understand the role and application of reinforcement schedules in modifying behavior.

Recognize the effects of reinforcement (positive and negative) on behavior.

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Definitions:

Semantic Memory

Explicit memory of facts and general knowledge; one of our two conscious memory systems (the other is episodic memory).

Episodic Memory

Explicit memory of personally experienced events; one of our two conscious memory systems (the other is semantic memory).

Hippocampus

A major component of the brain in humans and other vertebrates, involved in the consolidation of new memories and in spatial memory that enables navigation.

Amygdala

A region of the brain known for its role in emotion regulation, emotional learning, and forming emotional memories.