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Global Branding
The process of creating and promoting a brand on a worldwide scale, maintaining a consistent identity and message across countries.
Multidomestic Marketing Strategy
A strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.
Alcoholic Beverages
Drinks containing ethanol, produced by fermentation of sugars by yeasts, categorized into beer, wine, and spirits.
Outdoor Seating
An arrangement of seating outside of a building, usually in a patio, garden, or street setting, often used by restaurants and cafes.
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