Janet Is a Manager Who Spends Most of Her Time

question 95

Multiple Choice

Janet is a manager who spends most of her time in day-to-day decisions assigning nonmanagerial employees to specific jobs.Janet is considered a _____ manager.

• A)top
• B)technical
• C)supervisory
• D)mid-level

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Definitions:

Radio

A technology for transmitting sound broadcasting through electromagnetic waves, allowing for audio communication and entertainment across distances.

Integrated Marketing Communications (IMC)

Represents the promotion dimension of the four Ps; encompasses a variety of communication disciplines—general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media—in combination to provide clarity, consistency, and maximum communicative impact.

Four Ps

A marketing theory that includes Product, Price, Place, and Promotion, considered as the key factors that marketing managers can control, to best meet customer needs in their target market.

Marketing Communication

The use of communication tools and media by companies to inform, persuade, and remind consumers about their products, services, or brand.