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In the Strategic Planning Process,before Developing a Mission Statement,a Company

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In the strategic planning process,before developing a mission statement,a company must determine their current or potential position in the marketplace.


Definitions:

Market Value

Market value is the current price at which an asset or service can be bought or sold in a marketplace.

Common Stock Dividend Distributable

A liability on the balance sheet representing the amount of dividends declared by a company but not yet paid to shareholders.

Paid-In Capital

Section of stockholders’ equity representing what stockholders have invested into the corporation.

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