Complete the Following Using These Terms

question 109

Multiple Choice

Complete the following using these terms.
-A(n) _____ is a name,term,sign,symbol,design,or combination that identifies the products of one firm.

• A)outsourcing
• B)Diversity
• C)entrepreneur
• D)Competitive differentiation
• E)strategic alliance
• F)Capital
• G)vision
• H)factors of production
• I)brand
• J)Relationship management
• K)Not-for-profit organizations
• L)Business ethics

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Definitions:

Seven-Step Sales Process

A sequence of steps salespeople follow to sell a product, typically including preparation, approach, presentation, handling objections, closing, and follow-up.

Penetration Pricing

A pricing strategy that involves setting lower than normal prices for a new product or service to attract customers away from competitors.

Profitability Objectives

Common objectives included in the strategic plans of most companies.

Volume Objectives

Targets set by a business regarding the amount of product it plans to sell or produce within a specific timeframe.