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What Did Nordstrom Do Differently to Achieve a Considerable Increase

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Essay

What did Nordstrom do differently to achieve a considerable increase in its annual sales?

Know the legislative measures related to electronic marketing and their implications.
Understand the concepts and applications of different marketing strategies like viral marketing, buzz marketing, and dynamic pricing in the digital environment.
Identify different digital platforms and tools (e.g., web communities, blogs, cookies) and their purposes in marketing and consumer interaction.
Comprehend how dynamic pricing works and is applied in various contexts such as ticket sales and online retail.

Definitions:

Implied Authority

The authority of an agent to perform acts which are reasonably necessary to accomplish the purpose of an organization.

Express Authority

Legal authority granted explicitly in a document or spoken agreement, allowing individuals or entities to perform certain acts.

Usual Business

Operations and activities that are considered normal and routine in the day-to-day operations of a company.

Capital Contributed

This refers to the amount of money or value of other assets that owners or shareholders have provided to a company for use in the business.

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