Concentrating on Building and Promoting Products in Hopes That Enough

question 74

Multiple Choice

Concentrating on building and promoting products in hopes that enough customers will buy them in order to cover costs and earn acceptable profits is called _____.

• A)relationship management
• B)marketing management
• C)decoy effect
• D)transaction management

---

Definitions:

Earnings Per Share

The amount of earnings a company makes, divided by its outstanding common shares, which reveals the firm's level of profitability.

Return on Assets

A financial ratio indicating the profitability of a company relative to its total assets, measuring how effectively a company uses its assets to generate earnings.

Debt-Equity Ratio

The indicator that quantifies how much of a company's assets are financed through equity and how much through debt.

Total Equity

The total value of all ownership interests in a company, including common stock, preferred stock, and retained earnings.