Concentrating on Building and Promoting Products in Hopes That Enough

question 74

Multiple Choice

Concentrating on building and promoting products in hopes that enough customers will buy them in order to cover costs and earn acceptable profits is called _____.

• A)relationship management
• B)marketing management
• C)decoy effect
• D)transaction management

---

Definitions:

Proportionate Consolidation Method

An accounting technique used to combine a company's share of the assets, liabilities, income, and expenses of a jointly controlled entity on a line-by-line basis in its financial statements.

Fair Value Enterprise Method

A valuation approach determining the price a willing buyer would pay for an entire business in an orderly and open market transaction.

Identifiable Net Assets Method

A valuation method that calculates an entity's value based on the fair value of its identifiable tangible and intangible assets minus its liabilities.

Contingent Consideration

An obligation to transfer additional assets or equity instruments upon the fulfillment of certain conditions in a business combination.