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A key element of the production era was the use of consumer research.
Central Tendency
A measure that represents the center point or typical value of a dataset.
Average
A statistical measure that determines the central tendency of a set of numbers by dividing the sum of all numbers by the count of the numbers.
Outliers
Those scores in a distribution that are noticeably much more extreme than the majority of scores. Whether a score is an outlier or not is usually an arbitrary decision made by the researcher.
Percentile
A measure indicating the value below which a given percentage of observations in a group of observations falls.
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