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The multiplier is
Impression Management
Strategies and behaviors individuals use to influence how others perceive them.
Meta-Communication
Communication about communication, which involves discussing or analyzing the way in which information is exchanged, including tone, non-verbal cues, and implicit messages.
Face-Saving
A social or psychological strategy employed to maintain dignity, avoid embarrassment, or preserve reputation after a mistake or failure.
Noise
In communication, unwanted or disruptive sounds that interfere with the reception of the message being sent.
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