Which One of the Following Provides a Good Reason for Why

question 16

Multiple Choice

Which one of the following provides a good reason for why qualitative researchers select only a few participants?

• A)The number of people available is typically small.
• B)With each additional participant,less depth is possible.
• C)The individuals who can answer the questions are few.
• D)The researcher does not want to generalize findings.

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Definitions:

Marginal Revenue

The additional revenue that a company gains by selling one more unit of a product or service.

Demand Curve

A graph showing the relationship between the price of a good and the quantity demanded, typically downward sloping.

Intertemporal Price Discrimination

Practice of separating consumers with different demand functions into different groups by charging different prices at different points in time.

Coupons

Vouchers or codes that offer a discount on the purchase price of goods or services, usually issued by manufacturers or retailers to stimulate demand.