What Are the Advantages of Using Focus Groups in Qualitative

question 18

Multiple Choice

What are the advantages of using focus groups in qualitative research?

• A)Interaction yields useful information.
• B)They are easier to transcribe than interviews.
• C)They tend to be easier for the researcher to take notes.
• D)They typically consist of four to six individuals.

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Definitions:

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Marketing efforts that involve charitable activities or donations to support social causes.

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An approach to marketing that seeks to balance company profits, customer satisfaction, and societal well-being by focusing on socially responsible and ethical practices.

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