Below Is an Example of a Poor Model of Balancing

question 8

Essay

Below is an example of a poor model of balancing research and content. After reading the poor model, answer a question about the poor model and then rewrite the model to represent a good model of balancing research and content.

A Poor Model:

"This study addresses the use of Mac laptops that have wireless connections in a college classroom. We found in this study that students often checked their e-mails during the class instead of listening to the instructor lead a discussion about the content of the class. In one instance, the student first checked her e-mail, then went to a clothing Website, then visited a travel Web site, and finally, came back to the home page of the instructor."

-Rewrite the model to improve its balance.

---

Definitions:

Transaction Marketing

A traditional marketing strategy that focuses on single, short-term sales transactions rather than building long-term relationships with customers.

Relationship Marketing

A strategy aimed at building long-term relationships with customers rather than focusing solely on individual transactions, emphasizing customer loyalty and engagement.

Quality Marketing

Strategies and efforts focused on creating and promoting high-quality products or services to meet customer expectations.

Sales Investment Factor

The ratio or consideration of the cost invested in the sales process to the revenue generated, used to evaluate the effectiveness of sales strategies.