E-Mail Lists and ________ Are Powerful Tools for Building a Community

question 55

Multiple Choice

E-mail lists and ________ are powerful tools for building a community of visitors at a site.

• A)toll-free numbers
• B)discussion boards
• C)chat rooms
• D)broadcast advertising

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Definitions:

Mischievously

In a manner that is playfully naughty or troublesome, often causing minor harm or irritation.

Altruistic Punishment

The finding that people will sometimes sacrifice their own gain for the betterment of all, by punishing people who cheat the system

Tradeoff

The balance achieved between two desirable but incompatible features; a compromise.

Prosocial Behavior

Actions intended to benefit others, including helping, sharing, donating, co-operating, and volunteering.