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One of the simplest ways to establish credibility with customers is to use brand names they know and trust.
Reciprocity Norm
A social norm that expects individuals to help those who have helped them, ensuring mutual aid and cooperation in human societies.
Free Samples
Items given without charge to potential customers to try the product before making a purchase.
Obligated
The state of being legally or morally bound to do something or to follow through on a commitment.
Conciliatory Acts
Behaviors intended to overcome the distrust or hostility of another party, aiming at peace and resolution of conflict.
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