When Developing a Marketing Approach to Pricing,business Owners Must

question 4

Multiple Choice

When developing a marketing approach to pricing,business owners must:

• A)establish prices that are compatible with their customers' expectations and what they are willing to pay.
• B)compete solely on price.
• C)establish prices that are compatible with their customers' expectations and add a certain percentage to it.
• D)establish prices that are compatible with their customers' expectations and subtract a certain percentage to it.

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Definitions:

Posture

The way in which an individual holds or positions their body, which can convey attitudes, feelings, and intentions.

Emotional Contagion Theory

Suggests that emotions can be transferred from one person to another, much like contagious diseases.

Interactional Synchrony

The phenomenon where two individuals engaged in a conversation mirror each other's nonverbal behaviors and gestures, facilitating a sense of connection.

Expectancy Violation Theory

A theory that examines how individuals respond to unexpected behaviors of others and the significance of those behaviors.