In Most Cases,a ________ Pricing Strategy Is Used to Introduce

question 55

Multiple Choice

In most cases,a ________ pricing strategy is used to introduce relatively low priced goods into the market where no elite segment and little opportunity for differentiation exist.

• A)skimming
• B)penetration
• C)geographic
• D)opportunistic

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Definitions:

Supply Chain

The entire process of producing and delivering a product or service, from the supplier of raw materials to the end consumer.

Supply Chain

The network of all individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, right through to its eventual delivery to the end user.

Understand the Customer

The process of gaining insights into customers' needs, preferences, and behaviors to effectively tailor marketing efforts and product development.

Supply Chain

The system of organizations, people, activities, information, and resources involved in supplying a product or service from suppliers to consumers.