Tactics That Can Help an Entrepreneur Stimulate Positive Publicity for the Firm

question 25

Multiple Choice

Tactics that can help an entrepreneur stimulate positive publicity for the firm are:

• A)write news releases and fax them to the media.
• B)sponsor a community project.
• C)promote a cause.
• D)All of the above

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Definitions:

Reterritorialize

The process of reassigning or reestablishing boundaries, territories, or spaces, often in cultural or geopolitical contexts.

Imagined Community

A concept referring to a socially constructed community, envisioned by its members to share common interests, identities, or beliefs, even if they never meet face to face.

National Myths

are shared stories or belief systems that form part of the national identity, often reflecting values, history, and aspirations of a country.

Deterritorialization

is the process by which the traditional boundaries or the cultural specificity of a place become less significant due to globalization.