The Most Meaningful Unique Selling Proposition

question 68

Multiple Choice

The most meaningful unique selling proposition:

• A)identifies as many product features as possible.
• B)stresses price.
• C)counters the strengths of the competition.
• D)describes the primary benefit of the product.

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Definitions:

Serial Position Effect

A psychological phenomenon where an individual tends to remember the first and last items in a series better than those in the middle.

Nonsense Syllable

A string of letters that does not form a known word, used in psychological experiments to study memory and learning.

Curve of Forgetting

A graphical representation showing how information is lost over time when there is no attempt to retain it, illustrating the decline of memory retention.

Ebbinghaus

Ebbinghaus is often associated with Hermann Ebbinghaus, a psychologist known for his pioneering work on memory and the forgetting curve.