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When selecting the advertising vehicle the small business owner should ask him/herself:
Emotional Distress
A negative emotional state that can include feelings of anxiety, depression, or grief.
Successful Monitoring
The effective observation and regulation of one's behavior, environment, or processes to ensure desired outcomes are achieved.
Self-Regulation
The process by which individuals control their thoughts, emotions, and behaviors to achieve long-term goals.
Willpower Exercises
Practices designed to strengthen one's ability to resist short-term temptations in order to meet long-term goals.
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