The Form of Advertising That Gives the Small Business Owner

question 125

Multiple Choice

The form of advertising that gives the small business owner a preselected audience and an economical way to make sales calls would be:

• A)outdoor advertising.
• B)trade shows.
• C)directories.
• D)direct mail.

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Definitions:

Replicable

Capable of being repeated or duplicated under similar conditions, a critical criterion for scientific research to verify results.

Double-blind Study

A research method in which neither the participants nor the researchers know who is receiving the experimental treatment, to prevent bias.

Independent Variable

In an experiment, the variable that is intentionally changed or manipulated to observe its effect on a dependent variable.

Statistically Significant

A term used to describe a result that is not likely to occur randomly, but rather is likely to be attributable to a specific cause.