The Form of Advertising That Gives the Small Business Owner

question 125

Multiple Choice

The form of advertising that gives the small business owner a preselected audience and an economical way to make sales calls would be:

• A)outdoor advertising.
• B)trade shows.
• C)directories.
• D)direct mail.

---

Definitions:

Tort

A civil wrong that causes someone else to suffer loss or harm, resulting in legal liability for the person who commits the tortious act.

Public Figures

Individuals who are in the public eye, often due to their professions or activities, and as a result, they have a reduced expectation of privacy in aspects related to their public roles.

Defamation

The practice of harming an individual's reputation through the dissemination of untrue and detrimental remarks.

Humorous

Characterized by the quality of being amusing or entertaining, often involving a sense of wit.