Tactics That Can Help an Entrepreneur Stimulate Positive Publicity for the Firm

question 25

Multiple Choice

Tactics that can help an entrepreneur stimulate positive publicity for the firm are:

• A)write news releases and fax them to the media.
• B)sponsor a community project.
• C)promote a cause.
• D)All of the above

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Definitions:

Public Good

A good that is non-excludable and non-rival in consumption, meaning no one can be prevented from using it and one person's use does not reduce availability to others.

Marginal Social Benefit

The additional benefit to society from producing one more unit of a good or service.

Marginal Benefit

The bonus satisfaction or benefit gained by consuming one more unit of a good or service.

Marginal Social Benefit

The additional benefit to society from consuming one more unit of a good or service.