David Started His Business a Couple of Years Ago

question 9

Multiple Choice

David started his business a couple of years ago.After several marketing promotions,he decided to establish direct contact between his sales people and the customers.His marketing communication is:

• A)advertising.
• B)public relations.
• C)sales person sponsorship.
• D)personal selling.

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Definitions:

Visibility

The extent to which an individual or entity is seen or noticed within a given context or environment.

Silent Authority

A form of power or influence exerted by an individual due to their position or role within an organization without the need for verbal communication.

Deference to Authority

A social norm that encourages individuals to respect, follow, and prioritize the opinions and directives of those in positions of power.

Norm of Reciprocity

A social norm stating that if someone does something for you, you then feel obligated to return the favor.