When Choosing a Medium for an Advertising Message,a Small Business

question 107

True/False

When choosing a medium for an advertising message,a small business owner needs to consider the absolute costs of the ad,the ad's cost per potential customer reached.

---

Definitions:

Persist

Refers to continuing steadily or firmly in a course of action in spite of difficulty or opposition.

Subconscious

The part of the mind that is not currently in focal awareness but influences feelings and behaviors.

Genogram

A graphical representation of a family tree that presents detailed information about relationships and patterns across generations.

Usage

The manner in which language is used or the way in which something is utilized or employed.