The Greatest Strength of Direct Mail Is Its Ability to Allow

question 95

True/False

The greatest strength of direct mail is its ability to allow the owner to select the specific audience to receive the message.

---

Definitions:

Operant Conditioning

When a specific response produces reinforcement and the frequency of the response determines the amount of reinforcement obtained.

Learned Helplessness

A condition in which an individual learns to feel powerless and stops trying to change or escape a negative situation due to past failures.

Seligman

Martin E.P. Seligman, a psychologist known for his work on learned helplessness and for promoting positive psychology.

Expectancy

A mental representation of event contingencies.