When It Comes to the Target Market,most Successful Businesses

question 2

Multiple Choice

When it comes to the target market,most successful businesses:

• A)have broad target markets,permitting them to offer a wide variety of products.
• B)have little concern for the image of their company,focusing solely on how their products meet target market needs.
• C)have well-defined "portraits" of the customers they want to attract.
• D)don't have a clue as to their target market but put forth enough effort to succeed anyway.

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Definitions:

Corporate Governance

Rules for corporate organization and conduct; rules and practices relating to how corporations are governed by management, directors, and shareholders.

Wholly Owned Subsidiary

A company whose entire stock is held by another company, making it fully controlled by the parent company.

Share Repurchase

A program by which a company buys back its own shares from the marketplace, reducing the amount of outstanding stock while potentially increasing the value of remaining shares.

Purchase Accounting Method

An accounting method used in mergers and acquisitions where the acquiring company revalues the assets and liabilities of the acquired company.