The Price Element of the Marketing Mix Affects Both Sales

question 34

True/False

The price element of the marketing mix affects both sales volume and profits.

---

Definitions:

Worth It

A term used to describe whether or not something is of sufficient value, benefit, or importance to justify its cost or effort.

Subscription Prices

The cost associated with gaining access to a service or product on a recurring basis, typically monthly or annually.

Advertising Rates

The cost associated with placing advertisements in various media outlets.

Digital Advertising

The practice of delivering promotional content to users through digital channels such as social media, search engines, email, and websites.