Based on the Principle of ________,The Idea Is to Put

question 115

Multiple Choice

Based on the principle of ________,the idea is to put a franchise's products or services directly in the paths of potential customers,wherever that may be.

• A)Guerilla marketing
• B)Intercept marketing
• C)Franchise marketing
• D)Path marketing

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Definitions:

Input Standards

Pre-defined criteria or benchmarks used to measure the quality, quantity, or timeliness of inputs in a production or manufacturing process.

Output Standards

Benchmarks set to measure the quantity, quality, or performance of a product or service produced.

Inferior Good

A type of good for which demand decreases as the income of consumers increases, opposite to a normal good.

Demand

The quantity of a product or service that consumers are willing and able to purchase at various prices over a given period of time.