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When franchise contracts are renewed:
Focus Group
A process for interviewing a number of participants together that also allows for interaction among group members.
Reflexivity
The practice of reflecting on and critically examining one's biases, assumptions, and the impact of one's actions in the research or inquiry process.
Participant Observation
A qualitative research method where the researcher immerses themselves in a group or setting to observe and participate in the activities being studied.
Ethnographers
Researchers who study human cultures by observing and often participating in the daily life of the communities they study.
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